Our brand

Our brand
concept
concept
L’ETO is a name created by synergy of French & Eastern European languages semantically similar to the word "summer":
[L'ete (French) / Лето (Russian) / Lato (Polish)]
Every aspect of L’ETO was inspired by the core components of summer
THE NAME
The bloom, freshness, brightness, vividness and the enlightening sun. These elements have been woven throughout the menu as well as the design, architecture, ambiance, light and sound.
SUMMER AS A CONCEPT
Combining warm hospitality with intricate details and alluring aspects, L’ETO creates a journey of discovery in each and every visit, enticing the explorer within.
CONCEPT
ambiance
ambiance
Whether guests would like a quick dessert with a coffee, a full meal within the restaurant or indulge into breakfast, every experience at L’ETO has been curated to exceed all expectations.
L’ETO aims to create the welcoming feeling of a friendly gathering
HOSPITALITY
Families and communities' bond over home-cooked meals, creating a joyful and wholesome part of their day to day life. L’ETO aims to recreate and share this philosophy with everyone that enters the restaurant, redefining the standard for upmarket cafes.
PHILOSOPHY
The brand showcases the core elements of European culture and includes key design features such as bookshelves, antique & collectible items.
SIMPLE LUXURY
Food
Food
L’ETO is a beautiful and upscale space, where the main actor of the show is the food.

A luxurious yet homely establishment, L’ETO is a destination fit for epicureans looking for the best quality and an exceptional dining experience to share.
POSITIONING
Every cake served at L’ETO is made fresh daily by the Pastry Chefs, using the finest ingredients. They feature fresh-baked cakes, cupcakes, cookies, breakfast pastries, brownies, bars, unique creations, and sophisticated versions of classic treats. Our popular cake displays is the highlight over the world. Each cake is design to impress, leaving you wanting more.

COUNT THE MEMORIES NOT THE CALORIES
The brand’s philosophy is simple: resident chefs prepare with lowest amount of intervention, capturing the ingredients at its peak – all with love and care. Here you can serve an eclectic menu with dishes to suit all needs and appetites. The brunch menu is stacked with dishes to love. Every dish is uniquely created that contains an explosion of flavours.
Dine all day
CLASSY DISHES
retail
retail
L’ETO prides itselves on providing a valuable variety of retail items both online and offline, full of taste artistry and aesthetics. This gives way to an extended journey into sharing L’ETO values.
VALUABLE VARIETY
Exclusive L’ETO desserts and special occasion cakes, coffee blend, specialty teas, home-made bakery, granola, jams, cookies, chocolate, candies, and bespoke crockery carry L’ETO idea of quality and summer emotions.
SUMMER GOES ON




Brand geography
By expanding worldwide, L’ETO can be recognised as an upscale establishment and remembered by the quality of its food, professionalism and experience.
7 countries
Every L’ETO around the world will keep the main elements of the brand, however the location and the space will always show unique characteristics and specificities.
38 restaurants
L’ETO should always appear as a high-end restaurant with a warm feel.
London, Dubai, Riyadh, Doha, Abu Dhabi, Muscat, Jeddah, Amman - the look, feel, and brand identity of L’ETO reflected and consistent in all future locations.
about restaurants
Secret garden
Secret garden
Boasting 6 branches and counting, Secret Garden is a dreamy escape that immerses its guests into the surroundings of flowers and colours. A dominant flower umbrella center piece is the ultimate feature of the café that provides a distinct backdrop for memorable photoshots.
Secret Garden is a sister concept created by L’ETO
DREAMY ESCAPE
From our elegant backdrop to the elaborate original pastries, Secret Garden enables your senses to truly savor an afternoon treat or a sweet delight any time of the day
Sweet delight at any time of the day
DREAMY ESCAPE