Social Media &
Content Manager
Dubai, UAE
Job Details
Position:
Social Media & Content Manager
Location:
Dubai, UAE
Job Type:
Full-time
Contract type:
Limited, 2 years
Job overview
L’ETO Group was born from a philosophy that blends the heart and mind of nutritious and healthy dining complemented by an iconic dessert selection. Inspired by the core elements of summer—freshness, vibrance and warmth—we’ve grown from a single café in Soho into 40+ locations across the UK, UAE, Saudi Arabia, Qatar and beyond. Joining L’ETO means being part of a global brand where creativity, ownership and hospitality come together to create unforgettable experiences.
The role we’re seeking is an in-house Social Media & Content Manager to partner with our Social Media Executive.
Fluency in Russian is a huge advantage.
You’ll own the social strategy and day-to-day execution for @pastamamma.official and @memoriescoffeeco. This hands-on role lets you shape our online voice, drive engagement and build community from the inside out.
Duties & Responsibilities
- Strategy & Planning
- Develop and own a comprehensive social media strategy for @pastamamma.official and @memoriescoffeeco (defining core content themes, establishing a consistent posting schedule and setting measurable growth objectives)
- Produce monthly content calendars aligned with marketing campaigns and seasonal promotions.
- Content Creation & Production
- Shoot, edit and publish Reels, Stories, static posts and other on-brand content.
- Coordinate all aspects of photo/video shoots—working with chefs, restaurant managers and the Social Media Executive on creative direction and talent coordination.
- Community Management
- Engage daily with followers: respond to comments, DMs and mentions promptly and on-brand.
- Monitor sentiment, highlight user-generated content and flag emerging trends or issues.
- Influencer & Partner Relations (with PR Agency)
- In partnership with our PR agency, identify, vet and reach out to local influencers and content creators.
- Collaborate with the PR agency to negotiate partnerships, manage deliverables and track performance metrics.
- Cross-Functional Collaboration
- You’ll work closely with:
- Marketing Team – aligning social campaigns with wider promotions and PR activities
- Creative & Design – on asset development, post-production and visual consistency
- Operations – syncing on menus, new openings and in-store activations
- External Vendors – including influencers, photographers and video producers
Requirements & Qualifications
- 3+ years’ hands-on experience in social media and content creation for hospitality, F&B or lifestyle brands (agency or in-house)
- Deep understanding of Instagram and TikTok ecosystems: algorithmic best practices, trends and ad formats
- Excellent copywriting skills and a keen eye for visual storytelling
- Basic proficiency with editing tools (Canva, CapCut)
- Familiarity with AI-driven content tools (Midjourney, ChatGPT, etc.) and how to integrate neural-network outputs into social workflows
- A proactive, data-driven mindset: comfortable analyzing engagement metrics and iterating on content
- Fluency in English; Russian is a plus.
What We Offer
-Official full-time employment with competitive salary
-Comprehensive medical insurance
-Employee discounts across all L’ETO Group concepts
-Dynamic, collaborative culture with clear paths for growth
-Exposure to a leading regional brand—and the opportunity to shape its social voice every day
Apply for this job now:
Social Media &
Content Manager, Dubai, UAE
Content Manager, Dubai, UAE
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